Hi, I'm Serena.

I’m a personal brand designer & visibility consultant. Having spent over 15 years in the industry, I want to share my knowledge by helping women invest in themselves & their business, to be proud of who they are & what they stand for.

My mission is to empower women entrepreneurs, giving them the confidence to build a successful brand around their core values, to ensure that they stand out amongst your competitors.


Getting to know you & your vision is essential for me to define a clear discovery path.

We would have an Initial consultation to understand your vision & expectations. I will talk you through my processes & what you will get from my package.

It’s also a chance for you to ask any questions you may have & find out if we are a good match to work together!

Brand designer London
Design process, branding in Enfield, London


Discovering your brand personality

I’ll provide you with a brand questionnaire to help you focus your brand, to discover your brand personality & ideal client.

Design process

I’ll create a brand vision, including a mood board, colour palette, font styles & initial ideas encapsulating your overall look & feel. You will get 2 rounds of amendments to tweak & finalise your concept to make sure you are happy with it.

Launching your brand

Once the chosen concept has been finalised, I’ll create all variations of the logo & produce a brand guidelines detailing the colour palette & fonts. You will then have everything you need to launch your new brand identity!

What my clients say ...

Lara CowanBotanic Shed
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Just to say how much I love your work Serena!

To anyone considering Serena’s portfolio I highly recommend her for impeccable and professional design skills, her natural eye for colour and balance and for her compassionate and thorough approach to customer service. She guided us through the process of creating a brand ID. She attuned herself to our purpose and came up with a dandelion based logo with a beautiful colour palette based on a photo of a peacock I sent her.

The logo design you've done is amazing Serena. The Dandelion means: Healing from emotional pain and physical injury alike. Intelligence, especially in an emotional and spiritual sense. The warmth and power of the rising sun. Surviving through all challenges and difficulties. This is so on brand for us. Just perfect.
Dr S Wade
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Serena did an exemplary job in creating 2 posters for a prestigious medical society (RA-UK) with the posters subsequently being sponsored and distributed by B BRAUN internationally.

Thanks for your excellent contribution and professionalism throughout.
Ann-Marie HoinesMy Art Social
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Serena did a brilliant job at taking my original brief and building on that to create the perfect logo and branding.

She is patient, thorough and really cares about her client's need.

Can't recommend her enough.
Mira DemeterMira Demeter Photography
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I must 100% recommend Serena’s Facebook Page Audit. I was very impressed with the level of her analysis, the detail and the advice!

Serena virtually looked at everything- individual page, business name, logo, photos, descriptions, call to action button, likes & engagement. And some more. She reviewed what I already do & what I could do better & gave a practical advice on how to do it.

The audit ended with a little Brainstorming, planning & recommendations.

Just amazing & really helpful. I will review all of your advice. Thank you so much, you have really added a value to my business. Recommended!
Stephanie FrancesStephanie Frances Beauty
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I have been working with Serena for the last few months. Serena has been helping me to create a stronger brand for my social media presence.

Serena has also highly improved my logo and designed my stunning price lists. Serena designed amazing social media templates that I am able to edit and change myself.

I have been blown away by Serena’s incredible talent, artistic skills, attention to detail and graphic design work.

Serena is not only extremely talented but also friendly, professional and a pleasure to work with.

Thank you for all my designs. I am looking forward to the next set of designs and audit.

Thank you Stef